2024-02-29 08:20:06.AIbase.6.0k
Apple Doubles Down on Generative AI, Morgan Stanley Gives 'Overweight' Rating
Apple's cancellation of its electric vehicle project may increase the significance of generative AI. Morgan Stanley has given Apple an 'Overweight' rating with a target price of $220. The company spends $1 billion annually on the electric vehicle project, which could improve its operational leverage. Apple has seen its gross margin rise by approximately 230 basis points over the past three years, with operating profit margins holding steady.